It’s true that all people are creative. It’s also true that people are busy. When it comes to strategically promoting their work, most simply can’t find enough time in the day.
Common People Creative helps tell unique stories through writing, videography, photography and social presence. We create compelling content for agencies, private companies, nonprofits, tradespeople and artists who all share a single characteristic:
They’re common people doing uncommon things.
Learning how to make a documentary film? Kudos to you for taking on such gratifying, important work. As history buffs we jump at historical documentary projects whenever we get the chance. But make no mistake—it’s also hard work. You want to tell a story that’s cohesive, factually accurate and engaging. To do that, you’ll have […]
There’s a reason only a handful of professionals rise through the ranks to top leadership positions. It’s hard work leading a company, and one that requires the courage to make tough decisions. You’ve had countless experiences that helped shape the person and the leader you are today. So why is it that every time you […]
Newport, Kentucky A new one-man bakery has Cincinnati’s collective lederhosen in a bit of a twist. Like so many Ohio Valley natives, Drew Rath comes from heavily German stock. But rather than the Bavarian tradition the region has come to love—to an obsessive degree, some might say—Rath’s forebears hail from the southwestern region of Swabia […]
Cincinnati, Ohio Twenty-five years ago, regional residents were saddened to learn that Russo’s Ravioli would close after more than 50 years of serving handmade Italian fare. The Russo family continued catering private events until 2014, when patriarch Sam passed away, leaving the business briefly in flux. That’s when Sam’s daughter, Diane Jennings, and her son […]
Cincinnati, Ohio When James Avant was first diagnosed with obsessive-compulsive disorder, he knew he had two options: either let his condition define him, or redefine the condition. He chose the latter, and the result is OCD Cakes, a thriving bakery business that serves the dual purpose of relieving Avant’s OCD-driven anxiety and bringing delicious treats […]
Liberty Township, Ohio Like many modern mixed-use developments, Liberty Center is something of a tiny city. Shops, upscale eateries, and pocket green spaces dot its crisscrossing streets. The $350 million complex opened in 2015. It is now home to diverse food options (including a dine-in movie theater), an AC Marriott hotel, Cincinnati Children’s Discovery Center, and […]
Elias Leisring is best known for his barbecue joint, but he’s also supporting food entrepreneurs all over the Ohio Valley region. “Chill” might work for some people. But not for Elias Leisring. He runs his businesses ventures with the same heat-seeking intensity he applies to musicianship, fatherhood, food, liquor, architecture, history, and a seemingly endless […]
Glencoe, Kentucky Folks who haven’t spent time on a livestock farm may be unaware that the phrase “going off” is a polite way of referring to animals headed for slaughter. They might also assume when Rachel Breeden says she’s got four hogs “ready to go off,” that she’s somehow ambivalent about the reality that much […]
North Bend, Ohio Greater Cincinnati’s newest distillery deals in highly potent liquids. But instead of whiskey or wine, it’s brewing up every imaginable take on what has for centuries been known as an essential food-flavor building block: vinegar. Four years ago, farmer Richard Stewart teamed up with chef Justin Dean to create a line of […]
Whew. It’s tough to say anything about this year that hasn’t already been said. Like most people, we started it out giddy…and then March hit. Weeks passed. Pandemic raged. Political fights dragged on. The world seemed at once both eerily still and engulfed in flames. At the same time, much of our creative work ground […]
We’ve all been there, in countless ideation meetings. Someone takes the floor and proceeds to spout high-level jargon for 20 minutes, without ever really getting to a point. Did they mean to bore you to tears? Probably not. Does it demonstrate deep understanding of marketing concepts and trends? Maybe. Does it successfully cause the room […]
March 22, 2020, is a day that will live in infamy for many Greater Cincinnatians. For weeks, we’d watched as large cities locked down and local COVID-19 cases ticked up. That day, it finally hit home. No gatherings. Essential trips only. Grocery shortages. Plexiglass, masks, and hand sanitizer everywhere. We couldn’t know how far-reaching the […]
All companies need a way to promote their products online, and cannabis providers are no exception. But the rules for advertising CBD remain hazy at best—pun intended. Several factors can impact your ability to advertise on traditional outlets like Google and Facebook, and they’re constantly evolving to meet the needs of online consumers. When we […]
We write attention-getting, highly shareable blogs, articles, scripts and other on-voice copy for a range of clients and respected media outlets. As technology advances, content remains King.
It's all about tying visual elements to an idea, an edit that perfectly displays the emotion and authenticity people crave. We’ll help give your story maximum impact by finding the common thread.
Portraits, event photos and drone images all have a distinctive message to deliver to their audience. When we capture light and shadows playing together, it can tell an entire story in just one shot.
These days it’s all about digital advertising, but defining and maintaining your audience can be tricky. Our social media management services put your message in front of the right people at the right time for the right outcomes.
Here is a sampling of our most recent visual storytelling projects. Contact us below for more info, and follow us @CommonPeopleCreative!
Digital storytellers, creative professionals, lovers of humankind. Common people doing uncommon things.
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Greater Cincinnati + Everywhere